A la mode chez Town Hall

Over 7,000 fashionistas descended on Town Hall Birmingham over the last weekend in September for series of catwalk shows, part of the Style Birmingham Live experience.

Transformed from concert hall to fashion show venue, Town Hall played host to models wearing the latest in Autumn and Winter ranges from many of Birmingham’s retailers including Bullring, Pavilions, House of Fraser, Harvey Nichols and The Mailbox.

Hosted by TV presenter George Lamb, the shows led to a welcome sales boost from associated events, with footfall on two of the city’s main shopping routes, High Street and Corporation Street, just under 20% higher than usual.

Organised by Retail Birmingham on behalf of retailers within the Business Improvement District, the three day Style Birmingham Live took place between 24-26 September and included a host of fashion and beauty events at locations across the city.