Visit Birmingham, the official visitor website for Birmingham and the region, has unveiled a 30-second film titled This is Birmingham which features a number of iconic locations in the city, including Symphony Hall, the Custard Factory, the Jewellery Quarter and the University of Birmingham amongst many others.
The film will be played as part of worldwide broadcast coverage of major cricketing event the ICC Champion’s Trophy, with a shorter version shown within Edgbaston Stadium during the matches to be played there.
“We want to provide a glimpse of what Birmingham has to offer in addition to major sporting events. Our film is designed to tempt people who may have little knowledge of the city to explore its vibrant heritage, entertainment venues, culture and beautiful public spaces. As well as targeting tourists, it also provides potential investors with an idea of the quality of life the city provides for its workforce.”
– Ian Taylor, Commercial Director at Marketing Birmingham