There's snow business like show business!

This month sees Birmingham Repertory Theatre (The REP) partner with Symphony Hall and ICC, Birmingham to stage the famous live production of ‘The Snowman’.

Created by The REP, over one million people have seen the show worldwide and now it returns to its hometown for a special visit, with the help of the Birmingham venues. With The REP closed until 2013 while it undergoes refurbishment and an extension to link with the new Library of Birmingham, the Company remains dedicated to producing shows in and around the city.

Keen to utilise the Hall 1 space over the Christmas period, the ICC together with Symphony Hall approached The REP, who were eager to bring ‘The Snowman’ back for the festive season. A successful joint venture was agreed upon, with the ICC providing technical staff, the Symphony Hall providing front of house and event management staff and the REP delivering technical staff and the artistic programme.

“It has been a pleasure to help bring one of Birmingham’s best-loved Christmas shows to the stage once more, adding to the city’s cultural offering over the holidays as a result. By working with our partners, The REP and the ICC, we are able to deliver the high production values and magical entertainment that audiences have come to expect from this fantastic show, and the 20,000 tickets sold to date is testament to its enduring popularity.”

– Chris Baldock, General Manager at Symphony Hall

“It was really important for us to try and bring ‘The Snowman’ back to the city for Christmas but we faced the challenge of finding a suitable venue. We required a large, traditional theatre-style venue with the technical facilities to accommodate the complexity of The Snowman, including the breathtaking flying sequences that audiences have grown to know and love. The ICC provided the perfect venue; with a 1400-seat theatre and, of course, the expertise to put on a spectacular show. It has been great working with the teams and we’re just happy that we could bring ‘The Snowman’ home for Christmas.”

– Stuart Rogers, Executive Director for The REP

“The Snowman is an institution when it comes to Christmas and we were delighted to be able to help The REP bring it back to the city. The ICC is best-known for staging international conferences but, as a venue, we can offer such a versatile range of spaces and services, and this is the perfect example. Our sister venue, the NEC, has recently done a similar thing; allowing Birmingham Royal Ballet to use one of the exhibition halls for rehearsals ahead of ‘The Nutcracker’ going to London. This is a great example of how venues can be transformed and manipulated to stage things out of the ordinary. It’s also a fantastic case study of big brands working together to deliver something fantastic.”

– Paul Rutherford, General Manager at the ICC

The Snowman arrived at the ICC, Hall 1, on Friday 16 December. The show has come from a successful sold-out week of performances in Tampere, Finland; transported by three articulated lorries including the set, lighting, sound and flying equipment, 60 costumes and 265 individual props. The production will be brought to life by 22 dancers and musicians and it will take 52 members of the technical and production crew 45 hours to get it up and running.

Birmingham Repertory Theatre’s live stage show of The Snowman, delivered in partnership with Town Hall and Symphony Hall, is at the ICC until 31 December 2011.

Tickets 0121 345 0600 or via www.thsh.co.uk/event/thesnowman