Summer in the City is the UK’s largest and longest-running Online Video Festival. The event is for everyone with an interest in online video, whether they be creators, viewers, or industry professionals looking to gain more of an insight into the YouTube community.
Symphony Hall Undressed was first screened during Birmingham Pride, with over 75,000 people attending the parade and features the Youtube sensation Shirtless Violinist, Matthew Olsheski, a classically trained musician who combines the violin with sex appeal and a splash of humor.
On Friday 10 August, Summer in the City held their Creator and Industry Day – an entire day dedicated to education, networking and inspiration with a schedule full of key topics relating to creating videos for the online world.
Although THSH didn’t win (congratulations NCS!) there were many interesting and insightful panels discussing the future of video production and platforms.
On the “Creating Content for a Niche Audience” featuring Joel & Lia, Birdkeeper Toby and Jamie Jo, the panellists discussed how they found their audience – or rather how their audience found them.
Headed by Social Circle, the “Getting Brand Ready: From Your 1k To Your First Brand Deal” panel which featured the likes of Youtuber Gabriel Sey as well as representatives from Sixteenth Talent, WEXU and Barclays discussed the importance of focusing on your content. “Going into the industry with the mindset of attracting brands can stifle your creativity,” Eleanna Overett from the Social Circle Academy said. Authenticity, audience engagement and creativity are the most important – the right brands will come along.
With Instagram’s new feature, IGTV, comes questions of what exactly it does and the panel of “IGTV: The Next Generation of Video” hosted by Instagram themselves, discussed the potential of this new platform. Featuring Tristan Hales, Tessa Brooks and special guests, the three Youtubers discussed how IGTV’s vertical frame and longer videos allows space for quality content with better narratives.
Lastly, the “Building an Online Audience for your Music” panel includes Joshua Edwards, from Ministry of Sound, Dodie Clark, NEW HOPE CLUB, Lewis Watson and Bethan Leadley. The panel reminisced on their first videos and finding the balance between producing regular YouTube content and the time it takes, in comparison, to release an album traditionally.
With video content and social media constantly innovating, it will be exciting to see what comes next! Be sure to follow Town Hall Symphony Hall on Twitter, Instagram and Facebook to keep up to date with upcoming events, new releases and news!