Town Hall and Symphony Hall Birmingham has become the largest UK arts organisation to embrace cloud-based ticketing and CRM technology having successfully completed a massive project to switch its 630,000-strong database to a new Spektrix system.
The exciting new partnership is part of Town Hall and Symphony Hall’s drive to modernise its ticketing, marketing, and administrative processes and uphold its commitment to excellent customer service. As Spektrix’s biggest client yet, this is a milestone for the fast-growing cloud ticketing provider.
Town Hall and Symphony Hall chose a cloud-based ticketing solution in order to take advantage of the benefits of cloud computing already being felt by the world’s biggest global enterprises, including long-term reduced IT costs, and on-going updates which will ensure that Town Hall and Symphony Hall are always on the latest version of the software and remain at the cutting edge in the future.
Spektrix’s fully integrated ticketing, marketing and CRM software offers a ‘single view’ of customer data as well as providing tools to increase productivity throughout the organisation – including automated scheduled reporting, a streamlined sales process, and user-friendly system administration. The leading concert halls have also used Spektrix to make improvements to its website, and audiences will now benefit from an easier online booking experience and the ability to buy subscriptions and packages online for the first time.
The switch between systems took place over a weekend in August, when over five years of historical data was transferred so that Town Hall and Symphony Hall can gain insights from previous booking behaviour using the advanced data analysis tools within Spektrix. The data transfer was fully automated in order to minimise down time and disruption, and this helped to get the box office back up and running ahead of schedule.
Andrew Jowett OBE, Chief Executive of Town Hall & Symphony Hall said, “Reviewing our box office provision gave us an opportunity to completely rethink our needs and those of our customers and we decided on a bold move to Spektrix’s innovative system. Spektrix offered significant advantages, particularly its sophisticated data analysis and reporting which gives greater insight into customer preferences and will help us become more efficient in our marketing. It also offers us the opportunity to feed into the system’s future development, allowing us to react quickly to exciting new opportunities as they arise.”
Michael Nabarro, Managing Director of Spektrix said, “We are delighted to be working with Town Hall and Symphony Hall to provide them with a forward-looking ticketing, marketing and fundraising platform. We are passionate about bringing the benefits of cloud technology and intuitive data tools to the arts and cultural sector, and the adoption of Spektrix by such a major UK arts organisation is a major step forward for us in this direction.”
Town Hall and Symphony Hall are two of the busiest concert halls in the UK issuing over 550,000 tickets every year to more than 600 performances at its own venues and elsewhere in Birmingham as well as providing a box office service on behalf of other arts organisations in the city.
NOTES TO EDITORS
Town Hall and Symphony Hall are managed together by Performances Birmingham Limited, a Registered Charity No 1053937. Between them, the two halls present an exciting and varied programme of over 600 concerts and events a year, connecting people of all ages and backgrounds to music from jazz, folk, world, roots and classical, to rock and pop. Over 500,000 people visit Town Hall and Symphony Hall annually, and almost 12,000 young people and 6,000 adults participate in the thriving Education and Community programme.
Town Hall Birmingham re-opened in October 2007 following a £35m renovation funded by Birmingham City Council (£18.3m), Heritage Lottery Fund (£13.7m), European Regional Development Fund (£3m).
Funded by Birmingham City Council
Supported using public funding by Arts Council England
Spektrix was founded in 2007, and has quickly become the UK’s leading provider of cloud-based ticketing, marketing and fundraising software to the arts sector. Based in London, they are growing fast with over 140 organisations around the UK now using their software, including the Royal Court Theatre, Lyric Hammersmith, Belgrade Theatre, Clwyd Theatr Cymru, Northern Stage and the Bristol Old Vic. For more information about Spektrix, visit www.spektrix.com
Fiona Fraser/Lyle Bignon/Abi Barrington
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Issued 17 September 2013