Town Hall Birmingham will be lit up red from 19th-25th February in collaboration with The UK Sepsis Trust (UKST), to help raise awareness and 'Shine a Light' on the life-threatening condition in the charity's hometown, reminding people to "Just Ask: could it be sepsis?".
Town Hall is amongst many iconic Birmingham buildings joining the campaign, including the Central Library, Millennium Point, and BCU. The buildings will be illuminated red from dusk till dawn every night of the week. Teams of volunteers will be on hand to educate spectators, hand out ‘life-saver’ packs and provide all the most important sepsis facts to onlookers in front of the impressive displays.
Sepsis, also called blood poisoning, is a bodily reaction to infection in which the body begins to attack its own organs and tissues, which can be fatal if not spotted quickly. It is often easily missed, as it can initially look like flu, gastroenteritis or a chest infection. Every year in the UK 44,000 people die because of sepsis and 60,000 suffer life-changing after-affects. In Birmingham alone it's estimated that 4,440 people are effected and 792 will die, but earlier diagnosis could save 343 lives a year - almost one life a day.
Throughout the week, UKST will also be running competitions and campaigns on their social media pages, with prizes including tickets for the Birmingham Royal Ballet, dinner at Digbeth Dining Club, and dinner at High Line followed by free Cineworld tickets and an overnight stay in the Genting Hotel.
Dr Ron Daniels BEM, CEO of the UK Sepsis Trust warned of the serious effects of sepsis and praised the initiative for helping raise awareness.
Sepsis has a devastating human cost. Every day in the UK, individuals and families have their lives torn apart by the condition...By shining a light on Birmingham, we hope to ignite a passion in our hometown for tackling sepsis...to spread the word about this ‘silent killer’.Dr Ron Daniels
This isn't the first time Town Hall has lit up to raise awareness of an important cause; in October 2017 the walls were lit pink and blue for Baby Loss Awareness Week. It's also done exactly the opposite, joining thousands of iconic buildings in switching off for WWF's Earth Hour back in 2009.
As Birmingham’s first concert hall, making noise is something Town Hall is more than equipped to do.Nick Reed, Chief Executive Officer, THSH (October 2017).