Winter Warmer - Town Hall & Symphony Hall report substantial festive sales increase

Town Hall & Symphony Hall have reported a substantial increase in ticket sales and income for concerts over the festive season, in like-for-like trading compared to last year.

Despite the difficult trading conditions reported by many retailers, the period from mid-December through to mid-January saw significant growth for the two halls, with an average increase in ticket sales of 18% per concert in Symphony Hall’s Christmas Festival and 17% for Town Hall’s children’s show The Gruffalo’s Child, translating into a rise in income of 23% and 25% respectively.

Chris Baldock, Director of Performances said,

“The Christmas and early New Year period is a crucial time of year for Town Hall and Symphony Hall and we are delighted to be able to report such strong business results. The challenge now is to continue the momentum and we have some major forthcoming concerts to help us do that, from UK shows such as Transatlantic Sessions, Amy McDonald and Richard Thompson to international visitors including jazz pianist Brad Mehldau, renowned composer Steve Reich, the Czech Philharmonic Orchestra and Budapest Festival Orchestra. We’re also anticipating strong sales for our Easter holiday children’s show We’re Going on a Bear Hunt.”



Town Hall children’s show – The Gruffalo’s Child
25.4% increase on Gross Sales from last year
17.4% increase in ticket sales
35 performances from 22 December-16 January

Symphony Hall Christmas Festival
23.5% increase in Gross Sales per concert from last year
18.3% increase in ticket sales per concert
13 performances 16 December-6 January

Town Hall and Symphony Hall are managed together by Performances Birmingham Limited, a Registered Charity No 1053937. Between them, the two halls present an exciting and varied programme of over 600 concerts and events a year, connecting people of all ages and backgrounds to music from jazz, folk, world, roots and classical, to rock and pop. Over 500,000 people visit Town Hall and Symphony Hall annually, and almost 12,000 young people and 6,000 adults participate in the thriving Education and Community programme.

Town Hall Birmingham re-opened in October 2007 following a £35m renovation funded by Birmingham City Council (£18.3m), Heritage Lottery Fund (£13.7m), European Regional Development Fund (£3m).

Supported by Birmingham City Council
Supported using public funding by Arts Council England

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Issued 28 January 2013